4WHATITSWORTH | experience
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Vertical Operations

The worldwide, fully vertical, design and manufacturing operation that has been built over the past 23+ years begins with the Design Team that has a highly developed process that includes direct-to-mill worldwide sourcing of raw materials (fabrics, lining, etc…)  The raw materials are often country specific and the knowledge of where to find the premiere materials enhances the quality of finished products.


The Production Team facilitates seamless distribution of fabrics and other components to the 4WHATITSWORTH Global Sourcing factories around the globe. Further to the distribution process is the understanding of customs procedures as it relates to both the import and export of garments.  Senior people in the Logistics department have over 20 years of experience handling freight and documentation. “State of the Art”, fully compliant sewing factories and wash facilities are the cornerstone of the company’s quality and social compliance mandate.


Each of these facilities is monitored on a daily basis and has been built to facilitate the manufacturing of each individual product category.  Specific machinery, laundry equipment, chemical experts and manufacturing and quality control teams exist in every facility to ensure consistent, high quality garments that meet the aesthetics and standards that are established in the initial design process.


At 4WHATITSWORTH Global Sourcing the Design Team is consistently innovating with new fabric technologies, creative styling and unique designs.  This is furthered by our Trend Forecasting and vast global resources.  The Production Team is able to scale-up manufacturing of the design samples with a speed to market that is unparalleled.  The majority of the Teams have been with the company for 15 years or more.  The art of building a team environment is paramount at 4WHATITSWORTH Global Sourcing and the designers and production team members thrive on new and constant challenges.  The talented crew will be able to translate the retailers’ passion into product reality.


Distribution Plans

Mr. Halpern has spent the past 38 years building brands at every level of distribution, from Premium Contemporary products sold at Sak’s and Lord & Taylor, to mid-tier brands for Macy’s, Kohl’s and JCPenney, to affordable “Trend Right” products for mass retailers such as Wal-Mart.  After reviewing the styling, price points, demographics and buying trends of the millennial consumer,brands are targeted to be situated at mid-tier department stores such as Macy’s, Kohl’s, JCP, Nordstrom’s, etc.  The Company’s strong relationships with executives at these major retailers has accelerated the growth of our brands as well as private label business with many retailers.  Using our international relationships with distributors and retailers, 4WHATITSWORTH Global Sourcing will partner with equally strong retailers on a country-by-country basis.

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One Stop Source

4WHATITSWORTH Global Sourcing’s vast network of resources and seasoned team members enables the company to expertly operate in multiple categories in all stages from inception to delivery.   4WHATITSWORTH Global Sourcing is a One Stop Shopping company from Garment Production, Fit analysis, Fabric Development & Sourcing to Production Trim Sourcing, Style Development and Finishing/Wash Development – where we have outstanding flexibility and speed to market that is unsurpassed.

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4WHATITSWORTH Global Sourcing has a fully integrated distribution center based in Los Angeles to service the shipping requirements of all U.S. Retailers.  Our Logistics Team are experts in the implementation and detailed organization of managing the Supply Chain, from insuring timely delivery of products from overseas and clearing customs to adhering to the unique requirements of packaging, routing and shipping for each Retail Partner.  4WHATITSWORTH Global Sourcing wll have the right product in the right quantity at the right time at the right place for the right price in the right condition to our Retail Partners.

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Ultimate Brand Management (“UBM”) falls under the corporate umbrella of 4WHATITSWORTH Global Sourcing and is a leading global licensing company with over $250 million dollars in annual worldwide sales.  The UBM management, under the guidance of long-time brand expert Alden Halpern, projects growth of 30% per annum.


Through this hybrid approach to the business, 4HATITSWORTH Global Sourcing has structured a licensing model and an internal design, production and sales team. A team of highly regarded designers and executives develop every aspect of the business, from product aesthetics through retail strategy.  UBM’s Talent Services Team offers access to the world’s greatest athletes, entertainers, and promotional events.  The team has a keen eye for champions in the fields of Music, Sports, and Entertainment. The use of this cross promotional reach supports UBM’s unique concept in building a lifestyle brand.


Furthermore, UBM had previously built the #1 Lifestyle brand in the world of MMA; MMA Elite.  Partnering with the UFC and having a vision far beyond fighters, MMA Elite, captured the hard-to-reach 15-34 year old demographic (both male and female) and offered to them a lifestyle brand that expanded into 27 different licensed categories.

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With one of the most powerful Denim Design & Production teams, 4WHATITSWORTH Global Sourcing has 8 Divisions for every apparel category.  Our product mix consists of Denim, Casual bottoms, Knits, Sportswear & Outerwear.  The product categories come in Men’s, Women’s, Kids, Juniors, Missy (Large sizes and Special sizes), Junior plus and Maternity.


The Design Team is built based on the individual brand direction as defined at each project’s inception. Working closely with the in-house manufacturing and sourcing team allows for a completely vertical approach to the product development process.

4WHATITSWORTH Global Sourcing provides:

  • Trend Forcasting
  • Design
  • Sampling & Development
  • Sourcing
  • Branding
  • Manufacturing
  • Merchandising